It doesn't matter what type of business you do or even if your business is small or big. Your website is important to engage with your customers and engage with new ones. Even if you run a storefront business it is important to have a website as many people will find you online before coming to your door.
When was the last time you professionally updated your website? Technology and marketing changes constantly with new ways to improve your growth, impact, but as well the security and privacy settings of your website.
1. Visual Appeal
Your website reflects your business, services and products. If you provide useful and up-to-date content on your website and looks professional and adapted to your business, your visitors will consider you as an authority and expert.
The website should highlight your products and/or services and the layout should look harmonious and consistent. If parts of your website aren't working anymore or are becoming outdated by the latest web standards, where Flash would be an obvious example, an imminent update is strongly recommended to help your business to grow online.
2. Mobile First & Responsive
The amount of users visiting websites with a smartphone is constantly rising. The website should adapt the screen size it is viewed on, otherwise it might drive away mobile users and potential customers.
Having a responsive website is now a common practice and even the Google search results take this into consideration since their April 21st 2015 mobile-friendly update.
3. Loading speed
Does your website load slow? The best practice is, that websites load in less than 3 seconds, otherwise the user will probably leave. The loading speed of a website can have different reasons: heavy and unoptimized images, underpowered hosting or an old and poorly performing code of the theme.
To be honest, old and new websites can be hacked. The experience can be stressful and painful, especially if sensitive information have been stolen or if everything has to be build up from scratch. However, older websites rely on older technologies and security standards and security breaches are therefore more likely.
This doesn't only affect the Content Management System (e.g. Wordpress, Drupal or Joomla) you are using, but the installed plugins, theme and other online tools as well.
5. SEO (Search Engine Optimization) & SMO (Social Media Optimization)
A very basic thing to optimize and get fresh content on your website is to run a blog. It is a powerful tool to drive more traffic and users to your online presence, but it requires some time investment to use the right keyword strategy, internal links and back links.
Every time you provide updated and new content of good quality, search engines like Google will revisit your website and recalculate your page ranking.
If you plan to share blog posts or any other fresh content on Social Media platforms, your website code needs to be adapted to display an image, description text and title in your Tweet or Facebook post. In addition, share buttons for common platforms, such as Facebook, Twitter, LinkedIn, can be added to make it easier for your visitors to share your information, news or products with their friends and network.
6. Call To Action
Many websites, old and new, lack calls to actions that convert users to customers. Call To Action buttons or links need to be effectively placed on your landing page, clear to see, look professional and be interesting enough to persuade the visitor to complete the action.
Never leave your site visitors wondering what they should do next. If it’s not subtle and intuitive, they’ll leave and never return. And that’s sadly a lost lead.
7. Easy navigation
When we talk about user experience (UX), we are referring to the totality of visitors’ experience with your site. The user experience goes beyond the visual appeal of the website, it includes how easy your site is to use, how fast it is, how easy it is to find useful information and how little friction there is when visitors try to complete whatever action it is they’re trying to complete.
How we can help
Updating a website is an important and demanding process which requires some effort and time, but think about the reason you got a website in the first place. Your website promotes your products and services, presents you as a brand and creative personality and gets your customers excited to work with you!
“Websites promote you 24/7: no employee will do that.” Paul Cookson
We are here to help you build up your new or updated website and guide you through the process of running a successful online presence for your business. Send us a message and we'll help to get the most of your website and branding.